MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


Notice of Financial Incentive (for California Consumers)

MGA Entertainment, Inc. and The Little Tikes Company may offer coupons, price reductions or gifts as permitted by the California Consumer Privacy Act. Participation in our incentive program is entirely optional and requires a consumer’s prior opt-in consent by enrolling in our email update list, newsletter delivery services, contests and sweepstakes or other services, and which may be revoked by the consumer by opting-out at any time. Financial incentives may be offered by MGA/Little Tikes from time to time in exchange for the consumer’s personal information (such as a promotional discount in exchange for an email address) in the form of a percentage discount code applied to the retail price of a single purchase or dollar(s) discount code to be applied to the retail price of a single purchase. The discount codes are mainly offered to consumers to introduce them to our brands and products, and which might turn a first-time purchaser into a loyal consumer of MGA/Little Tikes products.

Incentives are not directly tied to a set value of any specific element of consumer data, but are offered in good faith, based on the following considerations:

  • Most consumers first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
  • MGA/Little Tikes’ marketing and advertising activities are largely conducted online and email communications are our primary method of directly reaching new and existing consumers with unique offers and discounts.
  • Discounts may also be affected by factors such as performance targets, geographic location, seasonality and market trends

To opt out of receiving financial incentives, please contact us at privacy@mgae.com. Or you may use the Individual Rights button shown below by clicking on it and then selecting Opt-out or Unsubscribe.

Opting out will not reduce the value of any financial incentives you previously received from MGA/Little Tikes.