MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


Guide to LOL Surprise Fierce dolls

The new LOL Surprise Fierce fashion doll collection is fabulous, with some serious style and unforgettable super surprises! Read on to discover everything you need to know about the OMG Fierce collection, including Royal Bee, Neonlicious, Swag, Lady Diva, and the limited edition- Cleopatra!


LOL Surprise OMG Fierce Royal Bee Fashion Doll has the best of the best luxe accessories and royal fashion, including glasses, earrings, a beehive cuff, gloves, knee-high socks, necklaces, a purse, shoes, a hairbrush, a doll stand, and a bodysuit. Plus, LOL fans will love the one-of-a-kind unboxing experience with over 15 fabulous surprises! Just watch as the compliments roll in for Royal Bee, who is collector doll quality, poseable, and has a new face with stunning features and body sculpts. Make it Bold. Make it Buzz. Make it Boss!


LOL Surprise OMG Fierce Neonlicious Fashion Doll

Get your glam on with Neonlicious! She comes decked out in all her dazzling multicolor accessories. Think glasses, earrings, hair clips, an adorable jacket, knee-high socks, necklaces, a purse, shoes, a hairbrush, and a doll stand so that you can pose her in many positions! Your LOL Surprise fan will love an easy dressing experience for Neonlicious! Plus, create a dressing room space to show off her flashy, fabulous fashions. Make it Fearless. Make it fashion. Make it Fierce.


Lady Diva

Fan favorite LOL Surprise OMG Fierce Lady Diva Fashion Doll is back in a new size- 11.5 inches! She is ready to strut her stuff with her sisters! She comes sparkling in style and fabulous accessories, including glasses, earrings, a belt, boot covers, gloves, a fur stole, necklaces, a purse, shoes, a hairbrush, and a doll stand. These new dolls' fierceness will inspire your LOL fan! Make it Daring. Make it Dazzling. Make it Drama!


LOL Surprise OMG Fierce Swag Fashion Doll is the perfect playset for any special occasion! Her new 11.5 inch size, new face with stunning features, body sculpts, hairstyles, and high-quality fashions, make an easy dressing experience for kids! Swag has fabulous accessories, including glasses, earrings, a belt, boot covers, gloves, a fur stole, necklaces, a purse, shoes, a hairbrush, and a doll stand. Make it Style. Make it Sway. Make it Swagger! 


LOL Surprise OMG Fierce Limited Edition Premium Collector Cleopatra Doll has an exquisite headdress, body armor, arm cuffs, and earrings that all highlight Cleopatra's royally elegant style. Reveal a new look and have a quick outfit color change by removing the cape and overskirt, showcasing her magnificent heels inspired by the original queen's daring style. Everything about Cleopatra is mesmerizing- even the packaging!

LOL Surprise Fierce Dolls are the best birthday present surprise or gift for any occasion and provide hours of imaginative play for your LOL Surprise fan. From walking in a fashion show to pretending to give each one a deluxe new makeover, these playsets will be a favorite for sisters and friends! Grab your OMG House of Surprises and LOL Surprise fashion dolls to create some perfect imaginative movie magic scenes!