MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


The Best LOL Surprise Birthday Gifts

Birthdays are extra special when you add in the element of surprise. And what better addition than an extra special LOL Surprise? From playsets and doll houses to limited-edition fashion dolls, LOL Surprise has the perfect gift ideas for kids ages 3 and up!

LOL Surprise Dolls

Our collectible dolls are fierce with some serious style and accessories and an unforgettable unboxing experience! And with so many exclusive dolls to choose from, we compiled some of our fan favorites to help you surprise your LOL fan.

1. LOL Mini Sweets

Mini Sweets make the best birthday gifts- they are small and cute, and you can pair them with some iconic candy brands like Hot Tamales, Hershey, Jolly Ranchers, Smarties, and more! Each Mini Sweets doll has 8 surprises to unwrap, making the surprise extra sweet.

2. LOL Surprise Winter Chill Confetti Surprise Dolls

Get ready to unbox a re-released fan-favorite doll from the past with the LOL Surprise winter-themed series in our new confetti pop packaging! Each capsule has 15 surprises, including a pop of confetti, a mystery disguise, and a LOL surprise doll with a water surprise.

3. Royal Bee

Royal Bee is fierce, fashionable, fabulous, and has her own royally glam style! Her stylish hair, outfits, and detailed accessories make her a perfect toy for kids. Plus, the adorable Queen Bee is her little sister.

4. LOL Surprise Hairgoals Series 2 Dolls

With 9 different characters to collect, your LOL Surprise fan will love these adorable dolls with real hair! Each one includes a comb and hair accessories to style her hair. Each doll also comes with a color change water surprise.

5. Tweens

This entirely new LOL Surprise Doll size is ready to strut its stuff. Each doll comes with 15 surprises, including one doll, a fierce outfit, shoes, accessories, a hairbrush, a journal, and a doll stand. LOL Surprise fans will love spending hours of imaginative play giving their tweens makeovers.

Games, toys, and more!

6. LOL Smartwatch

Your LOL Surprise fan will go crazy for the new LOL Surprise Smartwatch, camera, and game. It combines a smartwatch’s interactive features with a fierce and fashionable LOL style. Play games that keep kids laughing, dancing, playing, and learning with fan=favorite MC Swag, or take selfies and videos with the two cameras. Kids can even customize their photos with silly stickers. You can’t go wrong with this as a birthday gift!

7. LOL Surprise Remix 16-Inch Bike with Wireless Music Speaker

Your LOL Surprise super fan will absolutely love being able to cruise around in style while listening to their favorite music on the included wireless speaker. The training wheels are adjustable, and the coaster brakes make this bike perfect for kids to practice riding. It is safe, sturdy, and the most fashionable bike out there!

8. LOL Surprise OMG Fashion Show Mega Runway Playset

Did someone say mega fashion runway? This deluxe surprise is the perfect place for all your OMG fashion dolls, BBs, Pets, Lil Sisters, and Big Sisters to get ready and show off their glam looks. Open the runway to reveal 4 complete play areas: a makeup station, dressing room, backstage, and a runway that can also be used as a dance floor. With over 80 surprises to unbox, your little girl will be playing for hours.

9. LOL Surprise Real Wood Doll House

LOL Surprise’s Home Sweet Home dollhouse is the ultimate hangout for the dolls and all their friends. It features 3 stories, 6 rooms, and a working elevator. The patio includes a pool AND a hot tub. Inside, you’ll find a living space with a lamp, a kitchen, a bedroom with pianos that transform into bunk beds, a bathroom with a toilet, and a closet for all your doll’s outfits. Plus, turn the house around to reveal an even more outrageous backdrop!

10. LOL Surprise OMG 4-in-1 Glamper Fashion Camper

This fantastic gift is a mashup of a dollhouse and playset with over 55 surprise toys to unbox and more than 10 hangout areas! The front detaches to become a separate car with an adjustable DJ booth, working headlights, and a horn. Dolls can also get the party going by sliding down the 2-story water slide and swimming in the light-up pool! The best part? Easy to close up and store so you can take all your dolls on a fabulous road trip.

Another option for an unforgettable gift- or gifts in this case- is our buy 2 get 1 free sale page. Check out what fashion dolls, dollhouses, and playsets qualify for the sale and save money while scooping up 3 unique gifts for your LOL Surprise fan!

No matter what gift your LOL Surprise superfan gets, it will put a smile on their face and provide some fantastic new memories!