MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


Your Guide to the Rainbow High Dolls

LOL Surprise’s Rainbow High Dolls are fun and fabulous. They have some serious fashion and doll accessories you don’t want to miss! From the Rainbow High Series 2, 3, and 4, Rainbow High Cheer, Junior High, Pacific Coast, Rainbow High Winter Break, and Shadow High, you’ll find all the incredible details about their doll clothes, doll stands, handbags, and more.

Rainbow High is a fine arts school that sparks imagination and encourages creativity. With their rivals from Shadow High, though, get ready to expect the unexpected as they compete to win Rainbow Vision!

Rainbow High

Fan favorites from Rainbow High series 2 include Krystal Bailey and River Kendall. They come with two stylish outfits ready to show off tons of poses!

Gabriella Icely and Daria Roselyn from Series 3 have gorgeous detailed features in their fashion, beautiful hair, long eyelashes, and glass eyes.

You’ll find Mila Berrymore, Meena Fleur, Delilah Fields, Jewel Richie, Coco Vanderbalt, and Lila Yamamoto in the Rainbow High Series 4. Each doll has different features and skin tones, unique eye shapes, and fashion choices that represent the difference we see daily. These fabulous fashionistas are 11-inch dolls and the perfect playset for four years old and up. Each has a color of the rainbow to match their fashion style, and they let their true colors shine!

Finishing the Rainbow High collection are the Rainbow Divas Fashion Dolls: Sabrina St. Cloud, Meline Luxe, and Ayesha Sterling, who are determined to win Rainbow Vision!

Shadow High

Here to face off at Rainbow Vision are the Shadow High Fashion Dolls. Ash Silverstone, Heather Grayson, Nicole Steel, Shanelle Onyx, Natasha Zima, Luna Madison, and Shadow High Neon Fashion’s own Uma Van Hoose, Mara Pinkett, and Harley Limestone are ready for the ultimate music battle. Plus, add Shadow High Special Edition Ainsley Slater, whose accessories and fashion speak for themselves. Her trunk show playset includes over 400 glamorous looks, so you can mix and match outfits! Don’t miss the Special Edition Twins Naomi and Veronica to finish the Shadow High collection. They are ready to rock the hallways!

Rainbow High Cheer

While the Rainbow High and Shadow High Dolls are ready to face off on stage, the Rainbow High Cheerleaders are ready for their battles on the field and court. All six cheer fashion dolls, Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw & Violet Willow, are ready to cheer on Rainbow High in style! Each one sports a bright color and comes with a comb to style her luxe locks however you want. Expand your collection of these fierce fashionistas with the junior high versions. Go back in time and meet Violet Willow before she was Rainbow High Violet Willow. Make the perfect doll playset duo with the Junior High and Rainbow High versions and put them side by side in glamorous poses.

This group is also ready to rock some style on the slopes for winter break. Check out each one’s winter makeover. Each fashion doll is dressed in her signature color and has all the most unique and bold winter essentials!

Rainbow High Pacific Coast

Just down the beach is another group of creative and inspiring fashionistas. The Pacific Coast Fashion Dolls: Finn Rosado, Bella Parker, Simone Summers, Harper Dune, Hali Capri, Margot De Perla, and Phaedra Westward can have multicolor hair and a huge bonus feature- interchangeable legs that snap at the knees and allow her to change from sandals to heels instantly. They are always ready for the sun, and the Rainbow High Color Change Pool and Beach Club Playset is the perfect setting! Lounge in style with a smoothie in hand, and choose any color in the rainbow for the pool water (clear, red, orange, yellow, green, blue, or purple), or cycle through all of them!

The Rainbow High Fashion Dolls are ready for hours of imaginative pretend play. Grab your favorite dollhouses and get excited for the ultimate play experience with these original dolls!