MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


LOL Surprise Dolls Deals

As a L.O.L. Surprise fashion doll fan, we want you to have first dibs on getting the best deals on all the fabulous collectible dolls. Your unboxing experience would be even better, knowing you scored a great deal! Read on for simple tips on getting fantastic deals on these exclusive dolls. Grab your stickers and other accessories to personalize your new L.O.L. Surprise items!


September 2022: Buy Two, Get One Free

Did you know we constantly change which products appear on the buy two get one free page? Make sure you frequently visit because you never know when the 4-in-1 glamper playset or fashion doll from the Tweens series will appear! Pick three items from the options, and the lowest-price item is free! This sale is limited to items in stock that are eligible for this promotion. Lastly, make sure you use the given code on our website when you checkout so you get the free item!


Free Shipping Over $50

No one wants to pay for shipping these days. So, when you visit L.O.L. Surprise, take advantage and stock up on some great gifts! A couple of examples are the L.O.L. Surprise Winter Disco Bigger Surprise or Na Na Na Surprise 3-in-1 Backpack Bedroom Playset with this fantastic free shipping deal!


Deal of the Week

You’ll feel like it’s black Friday when you visit our deal of the week page! This is where you will find amazing surprises at the best prices! These products are also constantly changing, so make sure you check in weekly, so you don’t miss out on excellent products on sale! You might find L.O.L. Surprise Color Change Lil Sisters, L.O.L. Surprise Big Baby Hair Hair Hair or 2-n-1 L.O.L. Surprise Me & My Lil Sis & Lil Pet Color Change Surprise! The sale price on this page blows the reg price out of the water!

While L.O.L. Surprise fans love these more significant deals, you can also do some simple steps to get additional discounts and surprises! Sign up for our email list and receive 10% off your first order! Plus, every order gets a FREE GIFT!

Whichever deal you score will, without a doubt, put a huge smile on your L.O.L. Surprise fans, and make sure you stay tuned for what we have cooked up for Black Friday and Cyber Monday deals!