MGA Rewards Program Terms and Conditions

Effective Date: April 29, 2023

Welcome to the MGA Rewards program (the "Program"), operated by MGA Entertainment, Inc. ("MGA", "we", "us", or "our"). The following terms and conditions (the "Terms") govern your participation in the Program. By participating in the Program, you agree to be bound by these Terms, as well as MGA’s Terms of Use and Privacy Policy. These Terms are meant to supplement and not change our Terms of Use and Privacy Policy. If you do not agree to these Terms, please do not participate in the Program.


The Program is open to individuals who are legal residents of the United States and at least 18 years of age or older. Employees of MGA and its affiliates, subsidiaries, and their respective family members are not eligible to participate in the Program.


To enroll in the Program, visit our website at www.lolsurprise.com/rewards and click “Join Now”. You will need to provide your full name, email address, phone number, and create a password to register for the Program. Please make sure that the information you provide is accurate and up to date. By creating an account on our site, you consent to join MGA Rewards and receive marketing emails about the program as well as other offers and discounts available to members and/or customers. You may unsubscribe from emails at any time by clicking the unsubscribe button at the bottom of any email.

Earning Rewards

You can earn rewards in the Program by making purchases on our website or by participating in other activities that we may offer from time to time, such as taking surveys or referring friends. You will earn two points for every dollar you spend on eligible purchases, excluding taxes and shipping charges, and/or as stated in connection with your participation in other activities. Purchases made using rewards points are not eligible for earning rewards.

Redeeming Rewards

You may redeem your rewards in the form of discounts on future purchases on our website, once your rewards credit balance reaches $5, or multiples of $5. Rewards are promotional and may not be redeemed for cash, gift cards, or any other products or services. Rewards are non-transferable and may only be used by the account holder.

Rewards Expiration

Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use.

Modification and Termination

MGA reserves the right to modify, add or delete portions of these Terms at any time, with or without notice, in our sole discretion. You are responsible for periodically checking for changes and/or updates to the Terms. Your continued participation in the Program after any changes to these Terms constitutes your acceptance of the updated Terms.

If MGA terminates the Program, any unused points and/or Rewards will expire and be void when the Program is terminated. Upon termination of your account, all points and/or Rewards that you have accumulated will immediately expire.

Limitation of Liability

MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute between the parties shall be resolved by the appropriate courts located in Los Angeles, California.

Contact Us

If you have any questions about the Program or these Terms, please contact us at customerservice@mgae.com.


Holiday Gifts Under $10

While most things seem to be going up in price lately, LOL Surprise is thinking ahead of the curve. This Holiday season, get ready to be WOWed with over 200 fan-favorite toys, including limited edition playsets and LOL Surprise fashion dolls under $10. Gift-giving doesn’t have to break the bank! So no matter what your LOL Surprise fan has on the wishlist this year, they’ll love these new LOL Surprises. Check out these fantastic gift ideas for BFFs, big sisters, little sisters, and more, all for under $10, and start your Christmas gift shopping now!

LOL Surprise sale items and holiday deals are always a great place to start. 

LOL Surprise Glitter Color Change Pets with 5 Surprises 

The best-selling color change pets are back (and for only $6.29!) with a dazzling update and a whole new color change surprise.

Each re-released fan-favorite character has five surprises to unbox, including fierce accessories, a bottle, and glittery hair for a glamourous new look. Start your color change adventure by feeding the pet water from its bottle and placing the bubble stopper inside. Twirl and shake the pet to see their sparkly hair swirl around and come to life. Then dip your pet in cold or warm water and discover each character's unique color change surprise.

Collect all 12 pets and their families when you find each zany cutie's Big Sis and Lil Sis in the LOL Surprise Glitter Color Change Doll and the LOL Surprise Glitter Color Change Lil Sisters collections. 

LOL Surprise Year of The Tiger Doll Good Wishes Baby with 8 Surprises 

We are introducing LOL Surprise Year of the Tiger doll Good Wishes Baby! Unbox 8 surprises with a limited edition doll inspired by the Lunar New Year.

The Year of the Tiger inspired the doll and pet to celebrate 2022. Each is a new character with shimmering, sparkly details and cute accessories. Good Wishes Baby also comes with a cut/fold lantern! Plus, feed or bathe your doll for a water surprise! Will your doll cry, spit, or tinkle?

LOL Surprise collectible dolls with stylish hair are fun to dress and have many detailed accessories pieces make a perfect toy and playset for kids! Plus, the ornament ball packaging is ideal for hanging on the tree for an extra surprise!

LOL Surprise Winter Chill Dolls with 8 Surprises

Did you miss out on the LOL Surprise Holiday Present Surprise dolls from last year? Well, you’re in luck. They’re back in a winter theme! It’s time to introduce the LOL Surprise Winter Chill dolls!

Unbox 8 surprises, including a limited-edition doll that got a sparkly makeover with glitter details, new fashions, and wintery glam accessories! Feed or bathe your doll for a water surprise. Ornament ball can be used as a display for your dolls or hung on the tree as an ornament! Each LOL Surprise Winter Chill doll includes eight surprises.

LOL Surprise Boys Character Doll with 7 Surprises Series 2

Unbox the brother of one of the fan-favorite LOL Surprise dolls with LOL Surprise Boys Series 2!

Each character has a fierce style similar to his sister’s but with his own unique twist. Look for Neon Guy, brother to Neon Q.T., Swaggie, brother to M.C. Swag, and other awesome brothers so you can collect the whole family!

Find the ultra-rare character, Piano King, who is the first of his family.

Feed or bathe the doll to discover water surprises, including color change! The ball also becomes a carrying case, doll stand, or playset.

LOL Surprise Holiday Present Surprise doll Prezzie with seven surprises

You don’t want to miss the LOL Surprise holiday present surprise series! Packaged in earth-friendly paper balls, Prezzie and Dreamin’ B.B. love gift shopping together for their besties, sipping hot cocoa, and making snow angels! Prezzie is ready to ring in the new year in glittery style with sparkling fashion, shoes, a bottle, accessories, and a secret message! Each B.B. also comes with a water surprise. Will your doll spit, cry, or tinkle? Feed or bathe Prezzie to find out!

LOL Surprise Winter Disco Series Lils with 5 Surprises

Unbox 5 surprises with L.O.L. Surprise winter disco series. Will you get a Lil pet, a Lil Sis, or even a Lil brother?

Lil pets are now fuzzy, so you wash off the fuzz to unbox your pet. Then add water for a color change surprise.

Each Lil comes packaged in a beautiful, crystal-shaped ball with a clear front to use as a display case. Use the included stickers to decorate the ball to make the face of a snow B.B.

Kids can connect the balls with the winter disco series to create a beautiful snow B.B. So have fun collecting them all!

LOL Surprise BFF Sweethearts Rocker Doll with 7 Surprises

Unbox 7 surprises, including fan-favorite character, Rocker. Rocker is the sister to LOL Surprise OMG Remix 2 Pack character Rocker Boi. She and Punk Boi are BFF Sweethearts, perfect for Valentine's Day. Each LOL Surprise BFF Sweethearts includes seven surprises.

Sometimes the best things really do come in small packages. And it’s even better you get an ever bigger surprise, and it is easy on the wallet! Check out MGA Entertainment’s CEO Isaac Larian on Fox News here to get the scoop on how and why MGA Entertainment launched such a massive line of toys for UNDER $10! As soon as you checkout, get the tinsel, confetti, and wrapping paper ready to wrap up some fantastic Christmas gifts!